What makes the difference between owning a small business and being an entrepreneur? You are the difference! You are the ambassador of your idea, its benefits, the value it creates and how you intend to turn it into a profitable business. That makes you a seller, a marketer, a mouthpiece, a face, and a life revolving around your idea.
Having a compelling story of the needs, solution, value and benefits of your business must become your language and primary communication. You have to be a great ambassador if not exceptional. The website Rank & Style (rankandstyle.com) created a business that compares and contrasts fashion items and ranks their effectiveness. The three cofounders were recently named number 18 on fastcompany.com‘s list of the 100 Most Creative People of 2014. CEO SarikaDoshi said, “We are on a mission to rank the world.” Can you state your purpose with as much clarity and confidence?
The intent is to create the right kind of visibility that turns the business into a profitable venture. How are you seen and how do you want to be seen? How do you find a place in the minds of an already overcrowded market and over exposed mind space? This is what will drive your entire marketing activity, customer identification, as well as your own understanding of the need and your unique solution.
As business professionals, we always begin with the ‘expected potential’, but how many entrepreneurs can safely guarantee the ‘achievement’ potential of their business? It is not just the good idea or a good plan, but the executor and execution of that idea and plan. It depends on the entrepreneur himself or herself being at the center of ‘sowing the seed and reaping the fruit’ in business. Doing that will make you the nucleus or center of your business. It is about holding the center so well, that you are able to understand, fill and bridge the gaps that go unnoticed and stay focused on the big picture of the business.