YOUR TRUSTED CREATIVE PARTNER


SPECIALIZATION IN ‘CUTTING EDGE’ INFOMERCIALS –
CONVERT YOUR PRODUCT OR SERVICE INTO A TV
WORTHY PRODUCT

WE ARE A CONCEPT & IDEA BANK FOR

  • Production Houses- Television
  • Production Houses-Film
  • Post Production Houses
  • Advertising Agencies
  • Television Channels
  • Cable and Satellite Channels
  • Film Producers
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SEEK EXPERT ADVICE ON CREATIVE ASPECTS OF FICTION, NON-FICTION
AND CORPORATE TELEVISION UNDER ONE ROOF

Television, one of the most powerful mediums available today. Being on TV can make you a Star or
your product a Star Product. A highly underutilized side of TV is  Cable and Satellite Stations. We
work in partnerships with Cable TV to help our clients reach out to the maximum number of
people. TV is powerful and we can vouch for the impact it can create on your product or service.

Television uses impact methods and techniques to reach out to the maximum number of people in
the minimum amount of time. It specializes in improving to stay with its audience for as long as
possible. You are obviously aware of the benefits of a person or product being on TV. We use the
same techniques to create a product for you and consult on ways to make your products or services
appealing to your target client. We use the same conceptualizing techniques, similar marketing
techniques to gain leverage for your product or service.

RENAISSANCE MEDIAWORKS has experts from the TV Industry in India and have a combined
experience of over 25 years in various aspects of fiction and non-fiction Television Production. Our
corresponding Production House in Mumbai, India has under its belt Box Office Hit tech-savvy
Feature Films, successful TV Series which have run for over three years on National Stations like
Star TV and Zee. We also have to our credit over 250 very successful Music Videos which have won
awards for creativity and visual impact. Our productions and TV products have set new standards ,
trends and benchmarks in the TV Industry in India.

On the non-fiction side,( combining our other expertise in Entrepreneurship, Business and
Excellence Training for Corporates /Individuals) we have added to our specialization Infomercials
and Short commercial films as part of our Non Fiction Services.

INFOMERCIALS: What are infomercials? A combination of Information and Commercials made
especially for TV. These are short Commercial films of very good quality and can be sold as a
product for TV or as an advertisement. They serve many purposes in exposing the product or
service in a manner which can catapult business and sales.

With our expertise in TV and Business, we can help your product reach your client in a matter of
minutes, if you want to position your product or service as against your competitors. It’s ‘Cutting
Edge’ and it’s low cost. We can help you effectively communicate your brand image to your target
client.
INFOMERCIALS  ARE THE  NEWAGE ADVERTS

WHO WILL BENEFIT MOST FROM INFOMERCIALS

FICTION PRODUCTION

  • Ideation and Visualization
  • Conceptualization, Content, Story
    Development
  • Screenplays
  • Scripting
  • Impactful and Compelling  
    Copywriting
  • Creative Control
  • Stylizing for TV shows, Films, Ad
    films, Music videos
  • New programming Ideas
  • Course Correction of
    Programming for Channel’s Ratings
  • Commerciality of the programs as
    per the Target Group
  • Turnaround Strategies for higher
    TRP ratings
  • Marketing strategies for increasing
    sales of a TV product on platforms
    other than TV
  • Planning and Execution of all the
    above
  • Team Support/Team Building for
    the same
  • Fiction - Sinetron



These are Our Clients for Fiction

  • Production Houses- Television
  • Production Houses-Film
  • Post Production Houses
  • Advertising Agencies
  • Television Channels
  • Cable and Satellite Channels
  • Film Producers
NON-FICTION PRODUCTION

  • Non - Fiction- Documentary Content
  • Reality Talk Show Concepts, Content
  • Reality Show Concepts, Content
  • Feature Film Concepts
  • Children’s films and sinetrons
  • Game Shows - Concepts, Content
  • Vignettes
  • Planning and Execution of all the
    above
  • Team Support/Team Building
  • Concepts, Ideas and Execution of
    Corporate Films
  • Compelling and Impactful  
    Copywriting for corporate
    advertisements and advertorials













These are our Clients for Non Fiction

  • Companies looking for high Impact
    marketing
  • Mid Cap corporates with limited
    advertising budgets
  • Entrepreneurs
  • Small Businesses
  • Professionals who cannot advertise
  • Professionals who find advertising
    expensive
  • Speakers, Trainers and Coaches
  • Writers and Specialists
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CORPORATE SOCIAL RESPONSIBILITY PROJECTS

If your company believes in Corporate Social Responsibility, and has
undertaken projects or wishes to undertake Socially Responsible
projects, we will document your projects on camera either for your
own use or in case you would like it featured on TV Networks across
the World. It’s not just a recording of your activities but
conceptualizing, scripting, creating content and developing your
project so as to become a TV product which will suit the
specifications of a TV Show. The Films can be made to suit the
programming needs of TV Stations, by matching your need to the
need of the Stations. What you have now, is a readymade product
which can be shown on TV anywhere in the World.
OUR SPECIALIZATION – IDEAS, CONCEPTS, VISUALIZATION, EXECUTION
We are a group which is full of ready ideas and concepts. Treat us as a concept bank or let
us create a concept for you that matches your need.
We undertake Consultancy for :